Survival of the F – what?

Posted on Jul 24, 2012

It’s a common phrase, but few people know what “survival of the fittest” implies, for life or business. First of all, it’s not about individuals. Darwin is talking about species, not single members of a species. More important, “fittest” does not mean strongest, smartest, most skillful, lowest body fat or highest batting average. The term […]

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Posted on Nov 29, 2010

As we slip into December, will you set 2011 budgets by “adjusting” numbers from 2010? Take a little from this bucket, add a little to that bucket? That’s never the optimal strategy for marketing/branding/advertising, but this year especially it’s unwise. First of all, 2010 was not a “normal” year any way you measure it. A […]

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