Are your web visitors all looking for the same thing?

Posted on Sep 26, 2018
Are your web visitors all looking for the same thing?

As they say on Twitter, awhellllnaw! Because your business, candidate, admissions office or juice bar has visitors with varying interests, you need to think seriously about landing pages. (Note the plural.) Why? Because your home page is (and must be) a compromise:, an artful catchall of tactics to engage every kind of searcher, browser or […]

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SEO: The Three Cs

Posted on Jul 19, 2017

Is SEO really magical science?
No. That email promising to get you to #1 on Google overnight is a scam. Don’t fall for it.
Getting ahead of your competitors, finishing higher on Google searches depends on how you handle the Three C’s of Search Engine Optimization. The video explains that.

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Feed that panda.

Posted on Apr 5, 2016

Panda keeps growing. Google’s Panda algorithm continues to evolve five years later, measuring the relevance of your website. It rewards (or punishes) you for your perceived value to searchers. Ignore these changes at your peril, since appearing in search engine results before your competitors is still golden. So what’s new? The biggest changes still involve […]

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The Neon Trees, original content, SEO and Brand Linkage

Posted on Sep 8, 2013

We wrote a while back about the problems some advertisers have with brand linkage, and how often it gets (expensively) un-linked. Our favorite example is a cleverly concepted ad that shows a parade of tour buses following a car. The buses represent the music genres the driver’s listening to while she runs her errands around […]

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Get out of the Gutenberg trap.

Posted on Feb 1, 2013

For more than 500 years now, we’ve been producing documents in ways that stifle thinking. We labor to perfect a document before it reaches a printing press, because it’s too expensive to correct later. We have to predict precisely how many to print, because waste is expensive, and reprinting is expensive. Today of course we […]

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Survival of the F – what?

Posted on Jul 24, 2012

It’s a common phrase, but few people know what “survival of the fittest” implies, for life or business. First of all, it’s not about individuals. Darwin is talking about species, not single members of a species. More important, “fittest” does not mean strongest, smartest, most skillful, lowest body fat or highest batting average. The term […]

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A tweak to make your search engine results more effective

Posted on Jul 9, 2011

How to improve the clickthrough rate of your search engine results.

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Posted on Nov 29, 2010

As we slip into December, will you set 2011 budgets by “adjusting” numbers from 2010? Take a little from this bucket, add a little to that bucket? That’s never the optimal strategy for marketing/branding/advertising, but this year especially it’s unwise. First of all, 2010 was not a “normal” year any way you measure it. A […]

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Are you optimized for your category?

Posted on Nov 3, 2010

How your website is found (or, he added darkly, not found) depends on what category the searcher is searching for. That statement is not as stupidly obvious as it first appears. Yes, it’s a Duh, but a Duh with interesting implications, because of what we call “category mismatch.” Every search defines the category wanted, whether […]

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Stupid spam tricks…

Posted on Aug 2, 2010

Got a spam email today vainly trying to alarm us into buying some SEO service. When we considered the first two sentences, though, we were almost tempted to write back to the robot, addressed to Dear Dumbass. The email began: “Greetings, I found your website ranked 4 for Advertising agency Chicago. If you are […]

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