The Customer Service Delusion

Posted on Sep 21, 2017

Every purchase decision involves emotion. We buy from people we like, we buy from brands we like. Unless you’re selling commodities to robots, reason takes a back seat to feelings. Spock fails at branding. Every time.

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Sometimes, bad advertising works.

Posted on Nov 28, 2013

Your marketing budget’s worst enemy is NOT bad advertising. Great (strategic, creative, memorable, meaningful, emotional, engaging, etc., etc., etc.) messaging is of course your brand’s best friend. But bad advertising can be memorable, too. Crude, clumsy, obvious, loud (repeat after me: JO-SEPH-A-BANK!) ads can create awareness. It requires repetition.  Lots of it. It’s also annoying, […]

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