Think outside the bubble. Category experience can kill creativity.

Posted on Mar 20, 2013

If you’re scheduled for surgery, you (really truly deeply fervently) want the surgeon to have category experience – to have done that procedure 512 times before. With a creative resource, not so much. You are, after all, looking for the breakthrough, the category changer, the wow factor, an end product that delights, surprises and opens […]

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5 rules to get the most from creative people

Posted on Feb 23, 2013

You have an important project. So you’ve hired an architect (or choreographer, designer, sculptor, chef, composer) and want the best outcome. Of course. This could be a subject for an entire book, but let’s confine ourselves to 5 rules that will help you optimize results. (Below* we’ll ask you to add your own.) 1. If […]

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