Naming and renaming white papers

Useful. Practical. And, um, numerous. Read all of our naming white papers and you can request your M.B.A. (Maven of Branding Awareness) diploma. Read, download, share with your students, friends, or followers on social media – you can even reprint, so long as you provide a link back to here. Sharing is caring.

Renaming is a Minefield

The Curse of the Three Initial Company Name

Taglines: why you should not “just do it” yourself.