Rebranding white papers

Useful. Practical. And, um, numerous. Read all our rebranding white papers and you can request your M.B.A. (Maven of Branding Awareness) diploma. Read, download, share with your colleagues, students, followers on Twitter – even reprint them, so long as you link back to here.

Renaming is a Minefield

The Curse of the Three Initial Company Name

Taglines: why you should not “just do it” yourself.