• Services provided:

  • brand development
  • brand identity
  • logo design
  • messaging
  • website design
  • website development


Case History in Process:

Seeding Labs, a non-profit based in Boston, MA, needed a new logo, a way to keep their brand identity cohesive, refined messaging, and a responsive website to help them serve the global scientific community.

Scientists, researchers, students, corporations, and funders can now better navigate, understand, and explain what and who Seeding Labs is.

New Logo

We developed a new logo that better explains Seeding Labs’ brand story. Back-to-back microscopes begins the brand narrative about scientists helping scientists to better the global scientific community.


Cohesive brand identity

A new Brand Standards Manual provides guidelines to keep the new brand identity cohesive across all touchpoints. From typography, to colors, business cards, and logo use, Seeding Labs can continue to grow their brand without comprising their identity.


Refined messaging

We crafted a new messaging platform that includes different elevator speeches for Seeding Labs’ multiple audiences. Their new platform allows them to more succinctly and quickly explain who they are, what they do, and how their process allows them to be so successful.

Updated infographics were created to help explain their processes in fresh, approachable visuals.


Website Design + Development

We created a responsive (any screen) website, using an easy-to-edit platform so Seeding Labs can quickly and simply update their site on their own. No programmers needed.

View the site

FIG's Responsive Website

Donor badges

Using periodic table elements, we worked with Seeding Labs to develop 10 levels donors can participate in – whether that is donating equipment, funds, or volunteering their time. Badges were developed so donors could proudly display how they are helping Seeding Labs’ mission.