Production Values

Trimming 10% from a media buy could mean losing 10% of your reach and frequency. But pinching 10% from (more highly leveraged) production values could make the message ineffective, costing you 50% to 80%. There must be 50 ways to love your lever.

So. A brief essay on production values:

Inexpensive
is
prudent
is
expected
is
cautious
is
unexceptional
is
obvious
is
ordinary
is
ignored
is
ineffective
is
expensive.

production values

It’s a paradox.

Perhaps we should talk.

Call Bob Killian at 312.836.0050.