We talk about Charles Darwin often, because we monitor the evolutionary changes going on in buyer behavior, which makes demands on our clients (and us) to adapt, evolve, and get ahead of competition.
The information explosion is only one of many profound social upheavals affecting your brand. There’s the decline in the ROI of outbound messaging. The rise of digital media with its precise, actionable metrics. The proliferation of Sales Avoidance Technologies.
Yes, branding is an art. But there’s a whole bunch of science involved these days. Thanks, Chuck.