If you’re like 90% of us, you haven’t tinkered with your home page or other landing pages this week. Or this month. Maybe this year.
But you must tinker.
An edit to re-word a call to action (CTA) might take five minutes effort. Check your bounce rate and you’d learn within a day whether to keep the edit, or tailor it with another tweak.
Did you know that changing the color of a CTA button could make as much as a 50% swing in clickthroughs? Tinker. Tailor.
Do flat icons (as on iOs8) work better than rounded, dimensional ones? Tinker.
All this presumes you don’t have the costs and delays of programmers doing it for you. Any modern CMS should make your site both responsive and simple to self-edit. All the better to tinker and tailor.
So… what’s a new business worth to you?