Get out of the Gutenberg trap.

Posted on Feb 1, 2013 | No comments (yet!)

For more than 500 years now, we’ve been producing documents in ways that stifle thinking. We labor to perfect a document before it reaches a printing press, because it’s too expensive to correct later. We have to predict precisely how many to print, because waste is expensive, and reprinting is expensive. Today of course we […]

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A tweak to make your search engine results more effective

Posted on Jul 9, 2011 | 2 comments

How to improve the clickthrough rate of your search engine results.

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Leave company and product naming up to us.

Posted on May 24, 2011 | No comments (yet!)

Not that you aren’t passionately concerned with your new name. On the contrary. You’re the one most in the risk/reward hot seat. But naming is not your primary business, so it’s something you should outsource, just as you outsource brain surgery, elevator repair, and dog grooming. There are people out there with skills, experience and […]

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