More about “botcred”

Posted on Sep 18, 2010

We’ve been thinking more about botcred, the word we invented last week to describe the credibility you need to accumulate with search engine spiders, aka robots or bots. The first response of human visitors when they encounter your website is a pre-conscious evaluation of the look and feel (i.e., “this looks like what I’m looking […]

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How to Rename a Company

Posted on Apr 27, 2010

It’s a joy to name companies, but renaming can be a minefield. Even if the existing company name has utterly failed, there will be timid people who believe nothing should change. There are also fears, sometimes legitimate, of losing brand equity/visibility/reputation/whatever if the transition is badly handled. Yes, branding can be tricky, but fortune favors […]

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Are you content with your SEO?

Posted on Apr 24, 2010

The single best thing you can do to be more visible on search engines? Have plenty of engaging, readable, relevant, original content. Why? Because over time, people will read it and link to it. It’s as simple as that. Inbound links are that big. (Not reciprocal links. Don’t be conned by offers of link exchanges […]

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