Why tactics you can’t measure kill your budget… and your strategy

Posted on Feb 1, 2016

Do your marketing tactics leave you with too much year at the end of your money? It happens. You invest in a year’s assortment of tactics (old media, new media, social, email, sponsorships, skywriting, fervent prayer, swag…) but knowing your return on investment is hard (foggy-night-wearing-sunglasses hard) to measure. For example: if you could have […]

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