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BrandAids
Quick, insightful, amusing thoughts to energize your brand
June 10, 2011
Branding should not focus on customers
May 24, 2011
Leave company and product naming up to us.
May 14, 2011
How Customer-Centered hurts your brand
February 24, 2011
The perceptual map is obsolete: branding in 3-D
July 10, 2010
“Ideas” are almost worthless.
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