Get out of the Gutenberg trap.
For more than 500 years now, we’ve been producing documents in ways that stifle thinking. We labor to perfect a document before it reaches a printing press, because it’s too expensive to correct later. We have to predict precisely how many to print, because waste is expensive, and reprinting is expensive. Today of course we ...
Continue reading »Survival of the F – what?
It’s a common phrase, but few people know what “survival of the fittest” implies, for life or business. First of all, it’s not about individuals. Darwin is talking about species, not single members of a species. More important, “fittest” does not mean strongest, smartest, most skillful, lowest body fat or highest batting average. The term ...
Continue reading »Going to the IABC World Conference?
If you plan to attend, please come to our session on Monday, June 25, Is your website helping your brand – or your competitor’s? You’ll get a practical guide to improving visibility and effectiveness. If you haven’t yet decided to go, there’s lots of information at their site. The International Association of Business Communicators are ...
Continue reading »Feed the panda.
Once again, it’s new rules, new tools. Google’s new algorithm, nicknamed Panda, measures the relevance of your website, and rewards (or punishes) you for your perceived value to searchers. Ignore these changes at your peril, since appearing in search engine results before your competitors is still golden. So what’s new? There’s more emphasis on design, ...
Continue reading »A tweak to make your search engine results more effective
How to improve the clickthrough rate of your search engine results.
Continue reading »Are you optimized for your category?
How your website is found (or, he added darkly, not found) depends on what category the searcher is searching for. That statement is not as stupidly obvious as it first appears. Yes, it’s a Duh, but a Duh with interesting implications, because of what we call “category mismatch.” Every search defines the category wanted, whether ...
Continue reading »Stupid spam tricks…
Got a spam email today vainly trying to alarm us into buying some SEO service. When we considered the first two sentences, though, we were almost tempted to write back to the robot, addressed to Dear Dumbass. The email began: “Greetings, I found your website www.killianbranding.com ranked 4 for Advertising agency Chicago. If you are ...
Continue reading »A tiny SEO hint
Search engine robots know when your web address expires. If the date is less than a year from now, you lose ground. If your url won’t expire for five years, that’s a plus. In the grand scheme of things, this is itty-bitty – but maybe your competitors don’t know it.
Continue reading »Are you content with your SEO?
The single best thing you can do to be more visible on search engines? Have plenty of engaging, readable, relevant, original content. Why? Because over time, people will read it and link to it. It’s as simple as that. Inbound links are that big. (Not reciprocal links. Don’t be conned by offers of link exchanges ...
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