Re-naming, a fable

Posted on Oct 16, 2012

Once upon a time, 3 portfolio managers split off from Megabroker, Fenner and Bean*, to form a new company. They didn’t budget any money for branding or naming, so they wound up with CLM ASSOCIATES, using their first initials. (Curly’s idea, but Larry and Moe agreed.) Everybody has a tagline, right? So they conceived Strategic […]

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