Four smart steps to shorten your B2B sales cycle and identify real leads in real time.

Posted on Sep 15, 2014

Every considered purchase means a prospect needs time to consider. (Duh!) But what can you do to shorten that sales cycle? Four practical steps: #1. Don’t make them read. The technology exists to put your content into kinetic motion to engage “readers” who won’t read. #2. Don’t just sit there. Auto-respond to warmer prospects who […]

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