Your perfect prospect persona? We killed him.

Posted on Dec 21, 2015

Marketers work hard to create a persona to picture their ideal future customer. We bumped him off. sorrynotsorry Sales-oriented strategists define age/gender/income/psychic traits and habits based on research, intuition and alchemy. They even give him a name, or give her hobbies, then pin pictures to a mood board showing Perfect Prospect’s clothing, shopping choices and […]

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