Coffee is for closers. Leads in the post-PDF era.

Posted on Jul 30, 2014

Sales needs leads. Hot, juicy, ripe, low-hanging-fruit, make-your-quota leads. So, how well is Marketing supplying them? In many organizations, not so well. Generating leads is┬áchallenging, and generating great make-your-quota-early hot leads is a struggle. A source of friction. (Feel free to inject any number of quotes here from Glengarry Glen Ross.) Peter Drucker famously said, […]

Continue reading »