Our naming rules, revisited

Posted on Jan 3, 2012

We do a lot of naming, sometimes after a company launches a DIY effort, or (worse yet) tries the sure-to-disappoint employee contest gambit, the dismal results of which lead to a renaming effort two years later. We gently remind you of the mantra of every professional outsource: “Do in┬áhouse what you do best; turn to […]

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