Ideas should dance. Are motion graphics a cure for heavy text?

Posted on Mar 9, 2015

A motion graphic can say more in 60 seconds more persuasively than 5000 words of texty grayness. When we imagine our story is fascinating and our audience eager to listen, we risk stupifying prospects with an avalanche of text. That never ends well. Brochures and catalogs get tossed as soon as readers see paragraphs form […]

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