Marketing analytics starts with … paying attention.
Analytics are useless if they’re not actually, you know, analyzed. “Who visited your website yesterday? Who read your blog?” “We … don’t know.” “Do you have analytics?” “I guess so. Maybe Google analytics?” “Okay, but who paid attention to those numbers this week?” “Um. Uh –” You can’t manage what you don’t measure. And you […]
Continue reading »Marketing automation step one: ID your new contacts
Implementing marketing automation can dramatically increase sales efficiency … and results. It begins with a unique number. When we set you up with marketing automation, you’ll track every new contact, automatically in the case of website visitors, even anonymous ones. Then record phone calls, cards picked up at trade shows, etc., with a contact ID […]
Continue reading »Auto-responder. The hottest item in a marketer’s toolbox.
Auto-responder triggered by user activity? Marketing automation just grew up. Marketing automation always showed great promise. In theory. But so much was based on “strategic assessments” of “personae” with “predicted tendencies” … that is to say, guesswork. Assumptions. A/B testing, then passive waiting for results. Using tools like PDFs that do not and can not report […]
Continue reading »Whoa. The KinetiZine changes everything.
Content marketing automation just got a jumpstart. Introducing the KinetiZine™, which will make your brand’s current messaging obsolete. Likewise your brochures, catalogs, sales letters and PDFs. A KinetiZine is an interactive digital content delivery revolution. It engages with kinetic motion, while delivering superb analytics to identify, monitor and even auto-respond to prospects. Speed them on […]
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