Burying the lede

Posted on Nov 9, 2015

Bury the lede, kill the response. I was reading the About Us page of a website for a wholesaler, and I found a curious thing: the first paragraph could be summarized“We’re not just [the expected products], we’re also [product line #2], and [product line #3] that people love!” Okay. They diversified, now offering a wider selection. […]

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