“Embrace change” is your second-best strategy

Posted on Jun 29, 2015

The twitterverse lights up, flags are raised and torn down, dancing breaks out in the streets. It seems society’s attitudes, behaviors and standards are changing at 7000 RPM. Some other revolutionary changes are less obvious, but equally important for those of us who communicate to persuade audiences. Language change is a prime example. When “marriage equality” […]

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