Benefit #3 of MA: Up close and personal insight

Posted on Nov 26, 2015

Marketing used to be a sermon. Now it’s a dialog. Many if not most organizations have “a” marketing message, so they spray and pray. “Here’s everything you should know, everybody. Call us soon. Please?” Not surprisingly, this is a recipe for mediocrity. A one-size-fits-all marketing message is a desperate device of the clueless brand throwing […]

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