ihob, Amazon, and other logo smiles

Posted on Jun 24, 2018

IHOB? A surprising number of people asked me during the past few weeks if I was in any way responsible for the “ihop/ihob name change” controversy. They know I’m in the re-naming business, and asked in the tone of “can you believe they’d be that stupid?” I pleaded not guilty, but I also had to […]

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