Are Focus Groups Obsolete?

Posted on Apr 3, 2017

Well… are they? Hell yes! We’re so passionate about the need for their extinction we wrote a white paper on the subject years ago (read it here). It’s still true. Why the hate? It’s a committee, for Pete’s sake. Humanity’s blockbuster weapon to prevent action. Many (and trust us, we’ve seen many) new product launches […]

Continue reading »

Focus groups can’t help new product development

Posted on May 14, 2010

Quit pissing away budgets on focus groups: They’re committees. It’s an obsolete methodology, and the replacements are more effective and more cost-effective.

Continue reading »