Think outside the bubble. Category experience can kill creativity.

Posted on Mar 20, 2013 | No comments (yet!)

If you’re scheduled for surgery, you (really truly deeply fervently) want the surgeon to have category experience – to have done that procedure 512 times before. With a creative resource, not so much. You are, after all, looking for the breakthrough, the category changer, the wow factor, an end product that delights, surprises and opens […]

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5 rules to get the most from creative people

Posted on Feb 23, 2013 | No comments (yet!)

You have an important project. So you’ve hired an architect (or choreographer, designer, sculptor, chef, composer) and want the best outcome. Of course. This could be a subject for an entire book, but let’s confine ourselves to 5 rules that will help you optimize results. (Below* we’ll ask you to add your own.) 1. If […]

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