Viking River Cruises are setting fire to money.

Posted on Nov 6, 2014

A mind-boggling waste of money: Viking River Cruises sent me about 100 catalogs this year. Sometimes two a day. I have never opened even one of them. Can you imagine the content marketing ROI improvement they would get from knowing which readers spent time actually reading? Or knowing which pages interested readers spent time on. […]

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The cure for the common brochure. Interactive content.

Posted on Jul 27, 2014

You’ve probably seen the YouTube. That baby looking at a magazine, swiping at the “interactive” pages. She’s puzzled why they aren’t moving the way they do on Mommy’s iPad. She’s impatient with static information. She demands kinetic energy, now. Annnnnnnd … so does her Mommy. Not to mention all the prospects in your pipeline. You […]

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Is your brand nimble?

Posted on Jul 26, 2014

It’s a three-screen, digital, interactive global (and impatient) world. Is your content nimble enough? You have prospects who will discard you if your content doesn’t work flawlessly on their phone or tablet. They’ll bounce you out of the selection set if your story doesn’t download in 12 seconds. You may even have a global audience […]

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Let your prospects segment themselves!

Posted on Jul 20, 2014

Today, a powerful new way to segment the people in your pipeline can make your marketing much more effective. By their own actions, in fact, they will segment themselves for you! Using a KinetiZine for content marketing delivers these insights. Take off the blindfold. You can send out 10,000 PDFs, but you have no idea […]

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Whoa. The KinetiZine changes everything.

Posted on Jul 12, 2014

Content marketing automation just got a jumpstart. Introducing the KinetiZine™, which will make your brand’s current messaging obsolete. Likewise your brochures, catalogs, sales letters and PDFs. A KinetiZine is an interactive digital content delivery revolution. It engages with kinetic motion, while delivering superb analytics to identify, monitor and even auto-respond to prospects. Speed them on […]

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