Fearless! Are you? Is your brand?

Posted on Nov 6, 2015

Should you be fearless? Can you? Draw a graph of risk tolerance. Put “totally terrified” on the left end, and ”bizarrely brave” on the right. Most of us live our lives in the big fat middle of the bell curve: we may ride a roller coaster but fear spiders. We’ll ski down the double-diamond slope […]

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Is your brand nimble?

Posted on Jul 26, 2014

It’s a three-screen, digital, interactive global (and impatient) world. Is your content nimble enough? You have prospects who will discard you if your content doesn’t work flawlessly on their phone or tablet. They’ll bounce you out of the selection set if your story doesn’t download in 12 seconds. You may even have a global audience […]

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Badge brands

Posted on Nov 14, 2013

If television ads are to be believed (work with me, work with me), the surest road to the admiration of your peers and/or the attraction of hotties is to ask the bartender for the precisely correct beverage. Works every time. Some examples might seem ludicrously obvious to, um, grownups, but they’re still persuasive to the […]

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The Neon Trees, original content, SEO and Brand Linkage

Posted on Sep 8, 2013

We wrote a while back about the problems some advertisers have with brand linkage, and how often it gets (expensively) un-linked. Our favorite example is a cleverly concepted ad that shows a parade of tour buses following a car. The buses represent the music genres the driver’s listening to while she runs her errands around […]

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