Why a “PJLM” makes your brand story work

Posted on Jun 22, 2015

Once (dramatically) upon a time … a PJLM interacted with a brand … That’s how the most engaging brand stories begin. PJLM is the indispensable element to make your narrative effective, the vital component that actually converts prospects. So, what is it? Here’s a hint: what do these ad campaign samples have in common? • […]

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Do your ads backfire … to promote your competition?

Posted on Oct 17, 2013

I was reminded last night of our last discussion of brand linkage backfire, when I saw the first few seconds of an amazing tv spot I’d seen multiple times before. You’ve probably seen it: the animation begins inside the complex gears of a clock or watch, then pulls out past machine-like swimmers, birds, fish, sailboats, cars, bicycle riders […]

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