IX Commandments. Thou-Shalt-Nots that demote your brand.

Posted on Mar 30, 2015

  We had dozens of brand demotions to choose from, but these 9 commandments stood out: I. Thou shalt not set fire to money. You can invest in radio advertising all you want, but iPod, XM and Pandora listeners will never hear you. Radio’s not the only medium in a death spiral, so seek professional […]

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