Mayor Pete’s new way to brand a campaign

Posted on Apr 20, 2019
Mayor Pete’s new way to brand a campaign

Every well-managed brand has a Brand Standard Manual (BSM). It’s sometimes given a different name, like Brand Book, Brand Bible, or Symbol Simon’s Guide to Don’t Mess With Our Logo. We’ll stick to BSM, thanks. Even more so, an underdog startup enterprise needs a BSM as a foundational document designed to achieve and express a […]

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