Will death finally catch up with this branding mistake?

Posted on Mar 1, 2016

Bonefish Grill announced they’re closing 14 of their restaurants, sparing some of us the recurring jolt of seeing their unpleasant name and logo as we speed past. Someone, somewhere decided this was a brand identity that would succeed. It would be disruptive. It would stick with you (kind of like a bone stuck in your […]

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