Auto-responder. The hottest item in a marketer’s toolbox.

Posted on Jul 30, 2014

Auto-responder triggered by user activity?┬áMarketing automation just grew up. Marketing automation always showed great promise. In theory. But so much was based on “strategic assessments” of “personae” with “predicted tendencies” … that is to say, guesswork. Assumptions. A/B testing, then passive waiting for results. Using tools like PDFs that do not and can not report […]

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