Auto-responder. The hottest item in a marketer’s toolbox.

Posted on Jul 30, 2014

Auto-responder triggered by user activity? Marketing automation just grew up. Marketing automation always showed great promise. In theory. But so much was based on “strategic assessments” of “personae” with “predicted tendencies” … that is to say, guesswork. Assumptions. A/B testing, then passive waiting for results. Using tools like PDFs that do not and can not report […]

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