Marketing analytics starts with … paying attention.

Posted on Jan 10, 2018

Analytics are useless if they’re not actually, you know, analyzed. “Who visited your website yesterday? Who read your blog?” “We … don’t know.” “Do you have analytics?” “I guess so. Maybe Google analytics?” “Okay, but who paid attention to those numbers this week?” “Um. Uh –” You can’t manage what you don’t measure. And you […]

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