Shorten the sales cycle with two kinds of insight

Posted on Jul 20, 2014

Is a long sales cycle a fact of life for you?

Nobody makes an impulsive decision to buy from you. You must nurture the people in your pipeline: from suspect to prospect to lead to hot lead to customer to brand evangelist. (Don’t neglect that last one; it delivers great ROI.)

sales cycle

No impulse purchases here….

The Buyer’s Journey can seem endless, but a new content delivery platform, the KinetiZineā„¢, will shorten that sales cycle. You’ll shine a light into the pipeline to engage, identify and monitor your best prospects.

KinetiZine gives you two kinds of insight: first, you can see what content is actually being read or watched, and for how long. You can edit and refine your content to expand upon successful pages or videos or infographics. You can edit the items that people skip over.

Maybe more important is the second insight: you’ll be able to see who cares. Superb analytics will identify the prospects who are engaged, so you can monitor their activity.

You can even set up auto-responders triggered by user actions, according to rules you set up. If a prospect spends X minutes on page Y, and stays on the pricing page for X minutes, you can automatically send them an offer, or an invitation to a webinar, or … whatever works for you.KinetiZine

You can’t do this with PDFs. It’s impossible. You can’t even know if anybody read a single page.

Instead of passively waiting month after month for people to contact you, you can supply timely information to your prospects, when they’re ready for it. This is marketing automation on steroids. Want to see how we engage an audience with kinetic energy? See a KinetiZine here.

Can we help you shorten your sales cycle? Yes we can. In the US, our phone number is 312.836.0050.

Tags: , ,

Leave a comment