Rules of Renaming

Renaming Rule #3

Make it easy to spell

Crucial rule of thumb: can you tell me your web address over the phone – once – so I remember it clearly? To pass this tough test, you must avoid dots, asterisks, non-standard spellings or puns. Especially avoid hyphens and underscores. Do you really want to spend your future telling 10,000 callers, “that’s o-u-r-hyphen-n-a-m-e-dot-com”?

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