U.S. Waterproofing
When we first met U.S. Waterproofing, they were very worried about their future. Two years later, they moved into a building three times bigger. They felt they had reached saturation, and a competitor was advertising heavily and eroding their market share. Our first job was to rebrand the company, building a brand narrative around the word/concept of seepage. It was a word they could own (as a url, as a toll-free phone number, etc.) To build the story, we created a TV spot that repeated the word seven times, making it sound as threatening as disease.
The Work:
Logo
What they said:
If you are looking for a conservative, understated and dignified campaign to sell your brand of soap, go somewhere else. These guys test the margins, attract attention and deliver what they promise. My favorite quote (Bob, when talking about our competition), ‘If we can’t outspend them, then we will have to outsmart them.”
Services provided:
- Rebranding
- Web design and development
- Identity
- Printed materials
- TV
- Radio
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