Manage things. Lead people.
Organizational strategies often use “manage” as a catch-all verb for how to deal with finance, operations, people, processes, time – as if all kinds of assets were alike. As if you could use a similar set of tools to manipulate financial capital, human capital, intellectual capital, and so on.
It’s myopic, and it leads to dysfunction. You can push a broom, but don’t push the broom pusher.
As business guru Dave Baney counsels his CEO clients, “management” is an evolving concept.