Setting fire to money
June 6, 2011 —
Most local advertising fails.
The failures are twofold: the brand messaging is unstrategic, and the media planning, negotiating and buying is unsophisticated. Result? A bonfire of benjamins.
Help is on the way. Register for our recorded webinar How to Make Local Advertising Effective presented by Killian Branding and our partner, M|Buy, a sister company to Groupon. You’ll see how never-before-available data and technology now make it possible for local advertisers (even those with as little budget as $50K per year) to buy all media (print, outdoor, broadcast, even Internet) with Groupon-like precise targeting.
Pre-recorded, so available on your schedule. Tell your colleagues to sign up: It’s eye-opening, fun, and did we mention free?
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