Pivoting on the G Point
November 13, 2010 —
Our colleague Jack Trytten has written another good book that will be valuable to any business concerned about growth: The G Point is an exploration (with lots of illustrative anecdotes) of the reasons why some companies become “growth machines,” growing by double digits annually, churning out new product successes, building a loyal customer following.
The flip side is valuable, too, since the book also illuminates why many more companies fail to grow, never reaching the G Point, sputtering along with a set of assumptions, strategies, tactics, attitudes and corporate culture badly in need of reexamination.
Learn more. Jack has a LinkedIn group you can join, and his company’s website (be sure to admire the well-designed logo) can tell you more about his ability to peel the onion and get to the real motivations that drive buyer decisions.
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