There are two ad/marketing agencies better than we are

Posted on Jan 26, 2017

… and that’s okay. Since the category is all of America’s ad and marketing agencies, finishing third ain’t so bad. Clutch.co, who did the evaluations, is a well-regarded, objective research company. No pay for play here – we were as surprised as anyone. Last year we were delighted that they ranked us as a leading […]

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Hot in 2017 … Client Growth!

Posted on Jan 22, 2017

Celebrating client success! See how our clients started 2017 off with bang in our latest video.

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We’re healthy shake people now

Posted on Jul 12, 2016

Thanks to our new client, Purition, we’re all about healthy shakes made with real food We’re delighted to welcome Purition to our client page. Hey, we get to try a bunch of healthy shakes and call it “research.” Purition has been a big hit in the UK, and we’re going to help introduce Americans to these […]

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We were named one of the top three branding agencies in Chicago

Posted on Jun 14, 2016

Well, as we often say, hey. Normally, we’re a bit skeptical about this sort of thing, but the methodology of this research firm seemed legitimate. They asked us for ten references and began interviewing. Here’s their press release about it. If you were among the clients who were interviewed, thanks. If you were not, perhaps […]

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Uber, landlines, K-cups, coworking and the death of the “static quo.”

Posted on Apr 25, 2016

Nimble people and organizations adapt better to change, almost by definition. As an agency about to move, it’s time to examine the symptoms, signs and opportunities pivoting away from what we call the “static quo.” Uber is displacing car ownership. Owning a car (especially a second car) was once a given, but ownership meant an […]

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Feed that panda.

Posted on Apr 5, 2016

Panda keeps growing. Google’s Panda algorithm continues to evolve five years later, measuring the relevance of your website. It rewards (or punishes) you for your perceived value to searchers. Ignore these changes at your peril, since appearing in search engine results before your competitors is still golden. So what’s new? The biggest changes still involve […]

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Autonomy: celebrated by individuals, but it weakens partnerships’ branding and practice building.

Posted on Mar 24, 2016

Professional service firm partners often tend to think and act as autonomous business units first, members of a coherent unified group second. Lip service, yes. Full out team commitment, not so much. Autonomy is in many ways a plus, of course. Each partner knows her strongest practice area, and can pursue clients whose needs match […]

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Better, Cheaper, Different or Doomed? Choose.

Posted on Mar 9, 2016

Once your brand is visible (and that is its first duty) your positioning will sooner or later land you in one of three buckets: Better, Cheaper or Different. There is also of course, New, which is useful, but temporary. If you fail to qualify for any of those mind spaces, you get a free ride […]

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Will death finally catch up with this branding mistake?

Posted on Mar 1, 2016

Bonefish Grill announced they’re closing 14 of their restaurants, sparing some of us the recurring jolt of seeing their unpleasant name and logo as we speed past. Someone, somewhere decided this was a brand identity that would succeed. It would be disruptive. It would stick with you (kind of like a bone stuck in your […]

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How shaky is your marketing stack?

Posted on Feb 23, 2016

The term marketing stack is so new it doesn’t have a Wikipedia page. Yet. But marketing stack is a topic en fuego. The wheels on the buzz go round and round. I was speaking at a conference recently about marketing automation and related topics, and the question of marketing stacks came up. Often. One of […]

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