We were named one of the top three branding agencies in Chicago

Posted on Jun 14, 2016

Well, as we often say, hey. Normally, we’re a bit skeptical about this sort of thing, but the methodology of this research firm seemed legitimate. They asked us for ten references and began interviewing. Here’s their press release about it. If you were among the clients who were interviewed, thanks. If you were not, perhaps […]

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Uber, landlines, K-cups, coworking and the death of the “static quo.”

Posted on Apr 25, 2016

Nimble people and organizations adapt better to change, almost by definition. As an agency about to move, it’s time to examine the symptoms, signs and opportunities pivoting away from what we call the “static quo.” Uber is displacing car ownership. Owning a car (especially a second car) was once a given, but ownership meant an […]

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Feed that panda.

Posted on Apr 5, 2016

Panda keeps growing. Google’s Panda algorithm continues to evolve five years later, measuring the relevance of your website. It rewards (or punishes) you for your perceived value to searchers. Ignore these changes at your peril, since appearing in search engine results before your competitors is still golden. So what’s new? The biggest changes still involve […]

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Autonomy: celebrated by individuals, but it weakens partnerships’ branding and practice building.

Posted on Mar 24, 2016

Professional service firm partners often tend to think and act as autonomous business units first, members of a coherent unified group second. Lip service, yes. Full out team commitment, not so much. Autonomy is in many ways a plus, of course. Each partner knows her strongest practice area, and can pursue clients whose needs match […]

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Better, Cheaper, Different or Doomed? Choose.

Posted on Mar 9, 2016

Once your brand is visible (and that is its first duty) your positioning will sooner or later land you in one of three buckets: Better, Cheaper or Different. Unless you fail to qualify for any of those mind spaces, which gets you a free ride to Doomed, the bottomless oblivion of undifferentiated brands that rarely […]

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Will death finally catch up with this branding mistake?

Posted on Mar 1, 2016

Bonefish Grill announced they’re closing 14 of their restaurants, sparing some of us the recurring jolt of seeing their unpleasant name and logo as we speed past. Someone, somewhere decided this was a brand identity that would succeed. It would be disruptive. It would stick with you (kind of like a bone stuck in your […]

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How shaky is your marketing stack?

Posted on Feb 23, 2016

The term marketing stack is so new it doesn’t have a Wikipedia page. Yet. But marketing stack is a topic en fuego. The wheels on the buzz go round and round. I was speaking at a conference recently about marketing automation and related topics, and the question of marketing stacks came up. Often. One of […]

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What MA platform(s) do you recommend?

Posted on Feb 17, 2016

We’re surveying our database, asking questions about marketing automation. As hot a topic as MA is, a perplexing number of businesses still deal with prospects in the Excel spreadsheet/ Mail Chimp/Constant Contact era. So we want to know: what MA platform works for you? If you advise businesses, what do you recommend? And if you’re […]

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New website launched for our rebranded client…

Posted on Feb 6, 2016

Why sevenOKs? Every product they make is inspected by seven picky people. And those products are amazing, as the updated website will show you. Our rebranding process begins with listening. We ask endless questions of the leadership team, operations poeople, sales people, guys on the loading dock, distributors and sometimes even competitors. One differentiating insight […]

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Why tactics you can’t measure kill your budget… and your strategy

Posted on Feb 1, 2016

Do your marketing tactics leave you with too much year at the end of your money? It happens. You invest in a year’s assortment of tactics (old media, new media, social, email, sponsorships, skywriting, fervent prayer, swag…) but knowing your return on investment is hard (foggy-night-wearing-sunglasses hard) to measure. For example: if you could have […]

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