“A Better Deal” – a branding fail

Posted on Jul 28, 2017

The Democratic Party announced a timid war cry for the 2018 mid-term elections: A Better Deal. <crickets> Go ahead, try to come up with a weaker, less-effective combination of words. Maybe “marginal improvement!” or “slightly less evil!” The GOP has Frank Luntz; the Dems apparently have a committee of clerks. This branding train wreck will suck the […]

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SEO: The Three Cs

Posted on Jul 19, 2017

Is SEO really magical science?
No. That email promising to get you to #1 on Google overnight is a scam. Don’t fall for it.
Getting ahead of your competitors, finishing higher on Google searches depends on how you handle the Three C’s of Search Engine Optimization. The video explains that.

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Don’t Talk to Everyone

Posted on Jul 9, 2017

See why segmenting your audiences gives your buyer’s journey a happier ending.

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The Selection Set Blues

Posted on Jun 24, 2017

Is your online lead generation disappointing? Find the cure. Choose effective strategies that multiply your chances of beating competitors into the selection set. The problem, you see, may begin with your website’s HTML code, but you can solve it. It takes better SEO to get in it… Your best prospects turn to search engines (Google and […]

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Who Visited Your Site?

Posted on Jun 16, 2017

Don’t know who looked at your website yesterday? That’s a problem. You can’t engage prospects you don’t see. Technology to the rescue. Today, you can monitor and respond to prospects 24/7. Observe visitors to your website, see which pages they visit, monitor which emails they actually open, what display ad or search engine or email […]

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Are Focus Groups Obsolete?

Posted on Apr 3, 2017

Well… are they? Hell yes! We’re so passionate about the need for their extinction we wrote a white paper on the subject years ago (read it here). It’s still true. Why the hate? It’s a committee, for Pete’s sake. Humanity’s blockbuster weapon to prevent action. Many (and trust us, we’ve seen many) new product launches […]

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Respect the Humble Semi-Colon

Posted on Apr 3, 2017

The semi-colon: a 1% edge, and a shibboleth* Would 99% of your audience even notice if you misused a semi-colon? Probably not. This leaves 1% who would notice — and they’d take you more seriously. Punctuation pumps up perception. Look at any FB comment section – the sprawling mess of regurgitated word salad makes people sound irredeemably stupid. The (rare) comment […]

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The Seven Line Limit

Posted on Apr 1, 2017

Join our mission to stop spray and pray marketing. Learn more and how to stop in our lastest video.

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Don’t Spray and Pray

Posted on Mar 10, 2017

Join our mission to stop spray and pray marketing. Learn more and how to stop in our lastest video.

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Of 11,000 marketing firms in America, we were ranked #3.

Posted on Jan 28, 2017

When your firm looks for an advertising, marketing or branding partner, you face a bewildering number of unfamiliar choices. The research firm Clutch.co will come to the rescue to do the initial work for you, screening the nation’s agencies. They conduct client interviews* in depth, asking relevant questions about effectiveness, responsiveness and more. They probe. They challenge. Then […]

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