You can’t manage what you don’t measure.

Posted on Jan 28, 2018

It is easy to measure “sales” for a business Sales, as most people define it, is a simple number. Checks get deposited, contracts get signed, cash registers ring. Easy peasy, do the math. But but but … things get much trickier when you try to measure what leads up to the sale. The ROI of […]

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Are you a manager … or a coach?

Posted on Jan 6, 2018

There’s a new book by “the Vince Lombardi of business coaches,” if I may quote myself* Dave Baney’s new book is available on Amazon, and I highly recommend it to anyone who supervises a team. The 3 x 5 Coach is a guide that quickly resolves the “manager vs. coach” question then provides a clear […]

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What’s your business card doing for you?

Posted on Dec 28, 2017

The back of your business card can be powerful. Or a wasted opportunity. Take a look. Is the reverse side of your business card blank? Colorful but word-free? Full of features and benefits? Or something in between? First of all, if it’s blank you need to rethink your priorities: why throw away the chance to stimulate/provoke/disrupt/encourage/uplift […]

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We turned 30!

Posted on Dec 14, 2017

Killian Branding should probably settle down. Act our age… But we’re still playing the field… Since December 17, 1987, we’ve worked with brands in every category. B2B, B2C, FMCG, NFP, IT – hey, if it has initials, we’ve helped. Bulldozers to perfume, universities to retailers. Every size, too. Fortunate 100 to startup. All over the map? Yes, […]

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The Customer Service Delusion

Posted on Sep 21, 2017

Every purchase decision involves emotion. We buy from people we like, we buy from brands we like. Unless you’re selling commodities to robots, reason takes a back seat to feelings. Spock fails at branding. Every time.

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Spock Fails at Branding

Posted on Sep 15, 2017

Every purchase decision involves emotion. We buy from people we like, we buy from brands we like. Unless you’re selling commodities to robots, reason takes a back seat to feelings. Spock fails at branding. Every time.

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Is Your Differentiator Ownable? Really?

Posted on Sep 13, 2017

Claiming great customer service as your key differentiator doesn’t work. People demand perfect customer service, every time from every business. Besides that, Those Other Guys make the same lame claim. Time to re-think.

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“A Better Deal” – a branding fail

Posted on Jul 28, 2017

The Democratic Party announced a timid war cry for the 2018 mid-term elections: A Better Deal. <crickets> Go ahead, try to come up with a weaker, less-effective combination of words. Maybe “marginal improvement!” or “slightly less evil!” The GOP has Frank Luntz; the Dems apparently have a committee of clerks. This branding train wreck will suck the […]

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SEO: The Three Cs

Posted on Jul 19, 2017

Is SEO really magical science?
No. That email promising to get you to #1 on Google overnight is a scam. Don’t fall for it.
Getting ahead of your competitors, finishing higher on Google searches depends on how you handle the Three C’s of Search Engine Optimization. The video explains that.

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Don’t Talk to Everyone

Posted on Jul 9, 2017

See why segmenting your audiences gives your buyer’s journey a happier ending.

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