Going to IABC next June?
November 15, 2010 —
We are.
We’re gong to give a talk on Taglines at the IABC International Conference in San Diego. Going? See you there.
Taglines are vitally important in branding, since they represent a) a brilliant opportunity to button up a brand story in a few choice words that forge an emotional connection to the audience … or b) disappear as a wasted opportunity, an empty slogan, or an irritating, self-serving pomposity.
Here’s our White Paper on the subject.
We’re collecting more and better up-to-date taglines/straplines to use as examples. Since the audience at IABC will be international, we could use some more Asian and European examples – from either pointy end of the bell curve: the 5% that are wonderful or the 5% that are stupid. Please share.
Post a comment