Focus groups can’t help new product development
May 14, 2010 —
Quit pissing away budgets on focus groups: They’re committees.
It’s an obsolete methodology, and the replacements are more effective and more cost-effective.
May 14, 2010 —
Quit pissing away budgets on focus groups: They’re committees.
It’s an obsolete methodology, and the replacements are more effective and more cost-effective.
100 best words. http://t.co/QN8qrSQs THE 100 best words.
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