BrandAids: Archive
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- May 2012 (1)
- 18: 100 best words. (0)
- April 2012 (18)
- 14: Startup Success Step #1 (0)
- 14: Startup Success Step #2 (0)
- 14: Startup Success Step #3 (0)
- 14: Startup Success Step #4 (0)
- 14: Startup Success Step #5 (0)
- 14: Startup Success Step #6 (0)
- 14: Startup Succcess Step #7 (0)
- 14: Startup Success Step #8 (0)
- 14: Startup Success Step #9 (0)
- 14: Startup Success Step #10 (0)
- 14: Startup Success Step #11 (0)
- 14: Success Startup Step #12 (0)
- 14: Startup Success Step #13 (0)
- 14: Startup Success Step #14 (0)
- 14: Startup Success Step #15 (0)
- 14: Startup Success Step #16 (4)
- 14: Are you a commodity? (1)
- 03: The research gold mine of online display (0)
- March 2012 (14)
- 29: (0)
- 29: Aldi Foods
- 29: Plumpers Hot Dogs
- 29: Dubuque Hams
- 29: On-Cor Frozen Foods
- 29: Treasure Cave Bleu Cheese
- 29: Country Line Cheese
- 27: It’s Darwinian. (Duh!) (0)
- 25: The three B’s of a great client (2)
- 24: Nine bits of business wisdom. (2)
- 20: How “shoot me now” errors kill (8)
- 19: The $100,000 impulse purchase (2)
- 11: The delusion of the trivial website (2)
- 01: We’re hiring. (Gee, that’s fun to say.) (1)
- February 2012 (4)
- 17: A day in the spam… (0)
- 09: How not to use research (2)
- 07: A denial of service (0)
- 06: Envelopes = Death (0)
- January 2012 (11)
- 28: Grammar police? Yes, we are. (0)
- 16: Is your website a destination or a conduit? (0)
- 15: Describe your prospect. (1)
- 15: Your brand’s credibility formula (1)
- 15: Want the simple secret to branding success? (2)
- 14: MBWT, enemy of branding (0)
- 13: What audience should you ignore? (0)
- 13: Our interns keep getting hired (0)
- 07: Keeping up with the tour group? (0)
- 03: Our naming rules, revisited (9)
- 01: The zen of push and pull (0)
- December 2011 (5)
- November 2011 (4)
- 28: “Below the radar” is a delusion (2)
- 17: How many competitors do you have, really? (0)
- 17: Who frames the debate? (0)
- 16: Haystack? Needle? No problem. (0)
- October 2011 (6)
- 31: Brand narrative vs. elevator pitch (11)
- 27: Anyone can play the violin. (3)
- 26: Brilliant. Amazing. Wonderful. (0)
- 10: Feed the panda. (5)
- 01: Perfect Strangers Breakfast Network (9)
- 01: It’s a service business (0)
- September 2011 (7)
- 28: Chlada & Associates (0)
- 28: Law Bulletin Publishing (0)
- 28: 200 Stories Tall (0)
- 28: OPS Accounting (0)
- 27: Held Hostage by Databases? (0)
- 26: The case for (and against) simple words (8)
- 18: Radio interview: Killian on branding (0)
- August 2011 (2)
- 31: Why do CEOs hate branding? (18)
- 01: Helium-filled cover letters (2)
- July 2011 (2)
- June 2011 (9)
- 30: Boyden International (0)
- 30: Darlington Partners (0)
- 26: Get your brand to the intersection of S and D (1)
- 21: Keep your “drill down” down (0)
- 19: Findability: Catch the Fourth Wave (6)
- 16: Tagline talk (6)
- 10: Branding should not focus on customers (2)
- 07: DIY branding advice for CEOs. In one word! (0)
- 06: Setting fire to money (0)
- May 2011 (5)
- April 2011 (5)
- 30: What can your brand learn from the Donald Trump brand? (0)
- 22: USP? R.I.P. (4)
- 19: Burying the lead (3)
- 16: Need tagline examples (non-U.S.) (7)
- 11: eurofurniture (2)
- February 2011 (2)
- 24: Branding in 3-D (2)
- 21: North Shore Pediatric Therapy (0)
- January 2011 (3)
- 18: Life is badly edited (3)
- 13: Buying blindfolded (0)
- 07: Perfect Strangers Breakfast Network events (0)
- December 2010 (5)
- 21: Climbing persuasion’s ladder (2)
- 17: Marketing’s Three Big Delusions (0)
- 10: The newspaper death spiral speeds up (1)
- 02: Law of Growth #14 (0)
- 02: The Rule of 3 (0)
- November 2010 (6)
- 29: Problopportunities (0)
- 23: What’s the “opportunity cost” of a mediocre website? (0)
- 22: Why your brand message must be likeable (0)
- 15: Going to IABC next June? (0)
- 13: Pivoting on the G Point (0)
- 03: Are you optimized for your category? (0)
- October 2010 (3)
- 25: Is your marketing ROI in decline? (0)
- 08: Memories of Ft. Wayne (2)
- 06: Webinar … now recorded for your convenience (0)
- September 2010 (6)
- 30: CLFH (0)
- 27: Can you answer 55 Questions? (0)
- 27: CLFH (0)
- 23: The Gummint Makes Us Do It (0)
- 18: More about “botcred” (0)
- 06: “Look no further” (0)
- August 2010 (6)
- 20: CLFH (0)
- 13: CLFH (1)
- 12: Who are the Black Eyed Peas? As a brand, that is. (0)
- 11: Adaptation (2)
- 11: Int’l Society for the Advancement of Spine Surgery
- 02: Stupid spam tricks… (0)
- July 2010 (2)
- 29: Wake me up when September … begins? (0)
- 10: “Ideas” are almost worthless. (2)
- June 2010 (3)
- 17: The Cocktail Napkin Effect (1)
- 13: Seeding Labs CEO named Global TED Fellow (0)
- 10: A Foolish Consistency (0)
- May 2010 (7)
- 19: Wordless (2)
- 19: “Differentiate or Die” is Dead. (0)
- 14: Focus groups can’t help new product development (0)
- 12: A tiny findability hint (0)
- 11: RJ Reynolds (0)
- 10: 55 Questions (0)
- 08: A tiny SEO hint (0)
- April 2010 (8)
- 27: How to Rename a Company (4)
- 27: Company Renaming is a Minefield (4)
- 24: Are you content with your SEO? (2)
- 17: 23 magazines killed in one day. (2)
- 13: Shortening (0)
- 08: CLFH (0)
- 08: CLFH (0)
- 08: Still printing brochures? On paper? (0)
- March 2010 (44)
- 30: Out-walk the zombies (8)
- 29: Hospital Boot Camp (0)
- 18: Bounce Logistics
- 15: Reddi-Wip
- 15: Mickey’s Malt Liquor
- 15: Jim Beam Brands
- 15: Hill & Valley Desserts
- 15: Engaging Rings
- 15: Champale
- 15: Brown-Forman Beverages
- 15: Blackwood Canyon
- 15: U.S. Waterproofing
- 15: Kids Health Club
- 15: Golden Rule Insurance
- 15: Family Credit Management
- 15: ClubExpress
- 15: Alliance for Advancing Nonprofit Healthcare
- 15: Prairie Business
- 15: Opticote
- 15: Irwin Broh & Associates
- 15: Insight Direction
- 15: Hermitage Art
- 15: Douglas Hoerr
- 15: Dell
- 15: Town Hall Theater
- 15: Seeding Labs
- 15: University of Chicago Executive MBA Program
- 15: Training Online
- 15: St. Francis Xavier School
- 15: DePaul University Graduate School of Business
- 15: Creighton University
- 15: Above Grade Level
- 14: real naked food
- 10: Child’s Voice (0)
- 10: FIG Catering
- 10: IHC Construction Companies
- 10: OneAmerica Financial Services
- 10: Peapod
- 10: Strategic Philanthropy
- 10: The Diemasters
- 10: Travis-Pedersen
- 10: The Innovation Practice
- 10: Downsize My Loan
- 08: Grippo & Elden
- February 2010 (30)
- 27: CLFH (0)
- 08: What’s with the birds?
- 08: Are you a Qual or a Quant?
- 02: The Quals and the Quants: Two Tribes You Need to Know (3)
- 02: Are Focus Groups Obsolete? (9)
- 02: Pay-Per-Click 101 (1)
- 02: The Four-Word Revolution (0)
- 02: Taglines? Just Do It. (1)
- 02: Welcome to the Post-Literate Era: The Short Attention Spaniels
- 02: The Mimi Syndrome, and How to Get Over It. (0)
- 02: Why are the Yellow Pages like Nursing Homes? (4)
- 02: The Curse of the Three Initial Company Name (2)
- 02: Unlocking the secrets of SEO (1)
- 02: Just Translate It? (2)
- 02: Lessons From Armpits (0)
- 02: Let’s Save Oldsmobile! (0)
- 02: How Can You Be Sure Your Advertising is Wasting Only Half Your Money? (0)
- 02: Rules of Thumb (0)
- 02: Production Values (0)
- 02: The Awareness Religion vs. Persuasion (1)
- 02: Setting Ad Budgets: A Strategic Approach. (4)
- 02: How to Approve Advertising (1)
- 02: On Cocktail Napkins (3)
- 02: How to Pick an Agency (0)
- 02: The Major Problem of Minor Brands (0)
- 02: Using All the Tools In Your Toolbox: A Scorecard For Brand Asset Deployment (0)
- 02: New Product Russian Roulette (0)
- 02: The Impact of Discounting on Brand Equity (1)
- 02: The Death of the Marketing Plan (2)
- 02: In Defense of Disruption (4)
- January 2010 (41)
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH (0)
- 22: CLFH (0)
- 20: CLFH (0)
- 19: CLFH (0)
- 18: CLFH
- 17: CLFH
- November 2009 (1)
- April 2009 (1)
- 12: CLFH (0)
- March 2009 (1)
- 23: Company naming (0)
- May 2012 (1)
- 18: 100 best words. (0)
- April 2012 (18)
- 14: Startup Success Step #1 (0)
- 14: Startup Success Step #2 (0)
- 14: Startup Success Step #3 (0)
- 14: Startup Success Step #4 (0)
- 14: Startup Success Step #5 (0)
- 14: Startup Success Step #6 (0)
- 14: Startup Succcess Step #7 (0)
- 14: Startup Success Step #8 (0)
- 14: Startup Success Step #9 (0)
- 14: Startup Success Step #10 (0)
- 14: Startup Success Step #11 (0)
- 14: Success Startup Step #12 (0)
- 14: Startup Success Step #13 (0)
- 14: Startup Success Step #14 (0)
- 14: Startup Success Step #15 (0)
- 14: Startup Success Step #16 (4)
- 14: Are you a commodity? (1)
- 03: The research gold mine of online display (0)
- March 2012 (14)
- 29: (0)
- 29: Aldi Foods
- 29: Plumpers Hot Dogs
- 29: Dubuque Hams
- 29: On-Cor Frozen Foods
- 29: Treasure Cave Bleu Cheese
- 29: Country Line Cheese
- 27: It’s Darwinian. (Duh!) (0)
- 25: The three B’s of a great client (2)
- 24: Nine bits of business wisdom. (2)
- 20: How “shoot me now” errors kill (8)
- 19: The $100,000 impulse purchase (2)
- 11: The delusion of the trivial website (2)
- 01: We’re hiring. (Gee, that’s fun to say.) (1)
- February 2012 (4)
- 17: A day in the spam… (0)
- 09: How not to use research (2)
- 07: A denial of service (0)
- 06: Envelopes = Death (0)
- January 2012 (11)
- 28: Grammar police? Yes, we are. (0)
- 16: Is your website a destination or a conduit? (0)
- 15: Describe your prospect. (1)
- 15: Your brand’s credibility formula (1)
- 15: Want the simple secret to branding success? (2)
- 14: MBWT, enemy of branding (0)
- 13: What audience should you ignore? (0)
- 13: Our interns keep getting hired (0)
- 07: Keeping up with the tour group? (0)
- 03: Our naming rules, revisited (9)
- 01: The zen of push and pull (0)
- December 2011 (5)
- November 2011 (4)
- 28: “Below the radar” is a delusion (2)
- 17: How many competitors do you have, really? (0)
- 17: Who frames the debate? (0)
- 16: Haystack? Needle? No problem. (0)
- October 2011 (6)
- 31: Brand narrative vs. elevator pitch (11)
- 27: Anyone can play the violin. (3)
- 26: Brilliant. Amazing. Wonderful. (0)
- 10: Feed the panda. (5)
- 01: Perfect Strangers Breakfast Network (9)
- 01: It’s a service business (0)
- September 2011 (7)
- 28: Chlada & Associates (0)
- 28: Law Bulletin Publishing (0)
- 28: 200 Stories Tall (0)
- 28: OPS Accounting (0)
- 27: Held Hostage by Databases? (0)
- 26: The case for (and against) simple words (8)
- 18: Radio interview: Killian on branding (0)
- August 2011 (2)
- 31: Why do CEOs hate branding? (18)
- 01: Helium-filled cover letters (2)
- July 2011 (2)
- June 2011 (9)
- 30: Boyden International (0)
- 30: Darlington Partners (0)
- 26: Get your brand to the intersection of S and D (1)
- 21: Keep your “drill down” down (0)
- 19: Findability: Catch the Fourth Wave (6)
- 16: Tagline talk (6)
- 10: Branding should not focus on customers (2)
- 07: DIY branding advice for CEOs. In one word! (0)
- 06: Setting fire to money (0)
- May 2011 (5)
- April 2011 (5)
- 30: What can your brand learn from the Donald Trump brand? (0)
- 22: USP? R.I.P. (4)
- 19: Burying the lead (3)
- 16: Need tagline examples (non-U.S.) (7)
- 11: eurofurniture (2)
- February 2011 (2)
- 24: Branding in 3-D (2)
- 21: North Shore Pediatric Therapy (0)
- January 2011 (3)
- 18: Life is badly edited (3)
- 13: Buying blindfolded (0)
- 07: Perfect Strangers Breakfast Network events (0)
- December 2010 (5)
- 21: Climbing persuasion’s ladder (2)
- 17: Marketing’s Three Big Delusions (0)
- 10: The newspaper death spiral speeds up (1)
- 02: Law of Growth #14 (0)
- 02: The Rule of 3 (0)
- November 2010 (6)
- 29: Problopportunities (0)
- 23: What’s the “opportunity cost” of a mediocre website? (0)
- 22: Why your brand message must be likeable (0)
- 15: Going to IABC next June? (0)
- 13: Pivoting on the G Point (0)
- 03: Are you optimized for your category? (0)
- October 2010 (3)
- 25: Is your marketing ROI in decline? (0)
- 08: Memories of Ft. Wayne (2)
- 06: Webinar … now recorded for your convenience (0)
- September 2010 (6)
- 30: CLFH (0)
- 27: Can you answer 55 Questions? (0)
- 27: CLFH (0)
- 23: The Gummint Makes Us Do It (0)
- 18: More about “botcred” (0)
- 06: “Look no further” (0)
- August 2010 (6)
- 20: CLFH (0)
- 13: CLFH (1)
- 12: Who are the Black Eyed Peas? As a brand, that is. (0)
- 11: Adaptation (2)
- 11: Int’l Society for the Advancement of Spine Surgery
- 02: Stupid spam tricks… (0)
- July 2010 (2)
- 29: Wake me up when September … begins? (0)
- 10: “Ideas” are almost worthless. (2)
- June 2010 (3)
- 17: The Cocktail Napkin Effect (1)
- 13: Seeding Labs CEO named Global TED Fellow (0)
- 10: A Foolish Consistency (0)
- May 2010 (7)
- 19: Wordless (2)
- 19: “Differentiate or Die” is Dead. (0)
- 14: Focus groups can’t help new product development (0)
- 12: A tiny findability hint (0)
- 11: RJ Reynolds (0)
- 10: 55 Questions (0)
- 08: A tiny SEO hint (0)
- April 2010 (8)
- 27: How to Rename a Company (4)
- 27: Company Renaming is a Minefield (4)
- 24: Are you content with your SEO? (2)
- 17: 23 magazines killed in one day. (2)
- 13: Shortening (0)
- 08: CLFH (0)
- 08: CLFH (0)
- 08: Still printing brochures? On paper? (0)
- March 2010 (44)
- 30: Out-walk the zombies (8)
- 29: Hospital Boot Camp (0)
- 18: Bounce Logistics
- 15: Reddi-Wip
- 15: Mickey’s Malt Liquor
- 15: Jim Beam Brands
- 15: Hill & Valley Desserts
- 15: Engaging Rings
- 15: Champale
- 15: Brown-Forman Beverages
- 15: Blackwood Canyon
- 15: U.S. Waterproofing
- 15: Kids Health Club
- 15: Golden Rule Insurance
- 15: Family Credit Management
- 15: ClubExpress
- 15: Alliance for Advancing Nonprofit Healthcare
- 15: Prairie Business
- 15: Opticote
- 15: Irwin Broh & Associates
- 15: Insight Direction
- 15: Hermitage Art
- 15: Douglas Hoerr
- 15: Dell
- 15: Town Hall Theater
- 15: Seeding Labs
- 15: University of Chicago Executive MBA Program
- 15: Training Online
- 15: St. Francis Xavier School
- 15: DePaul University Graduate School of Business
- 15: Creighton University
- 15: Above Grade Level
- 14: real naked food
- 10: Child’s Voice (0)
- 10: FIG Catering
- 10: IHC Construction Companies
- 10: OneAmerica Financial Services
- 10: Peapod
- 10: Strategic Philanthropy
- 10: The Diemasters
- 10: Travis-Pedersen
- 10: The Innovation Practice
- 10: Downsize My Loan
- 08: Grippo & Elden
- February 2010 (30)
- 27: CLFH (0)
- 08: What’s with the birds?
- 08: Are you a Qual or a Quant?
- 02: The Quals and the Quants: Two Tribes You Need to Know (3)
- 02: Are Focus Groups Obsolete? (9)
- 02: Pay-Per-Click 101 (1)
- 02: The Four-Word Revolution (0)
- 02: Taglines? Just Do It. (1)
- 02: Welcome to the Post-Literate Era: The Short Attention Spaniels
- 02: The Mimi Syndrome, and How to Get Over It. (0)
- 02: Why are the Yellow Pages like Nursing Homes? (4)
- 02: The Curse of the Three Initial Company Name (2)
- 02: Unlocking the secrets of SEO (1)
- 02: Just Translate It? (2)
- 02: Lessons From Armpits (0)
- 02: Let’s Save Oldsmobile! (0)
- 02: How Can You Be Sure Your Advertising is Wasting Only Half Your Money? (0)
- 02: Rules of Thumb (0)
- 02: Production Values (0)
- 02: The Awareness Religion vs. Persuasion (1)
- 02: Setting Ad Budgets: A Strategic Approach. (4)
- 02: How to Approve Advertising (1)
- 02: On Cocktail Napkins (3)
- 02: How to Pick an Agency (0)
- 02: The Major Problem of Minor Brands (0)
- 02: Using All the Tools In Your Toolbox: A Scorecard For Brand Asset Deployment (0)
- 02: New Product Russian Roulette (0)
- 02: The Impact of Discounting on Brand Equity (1)
- 02: The Death of the Marketing Plan (2)
- 02: In Defense of Disruption (4)
- January 2010 (41)
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH
- 22: CLFH (0)
- 22: CLFH (0)
- 20: CLFH (0)
- 19: CLFH (0)
- 18: CLFH
- 17: CLFH
- November 2009 (1)
- April 2009 (1)
- 12: CLFH (0)
- March 2009 (1)
- 23: Company naming (0)
