23 magazines killed in one day.
April 17, 2010 —
The publisher, Reed Elsevier, pulled the plug and pronounced them dead yesterday.
This is not the recession. This is evolution. It’s just not a good time to be in the magazine business. Or newspaper. Or printed catalog. Or direct mail. Or buggy whip.
Who’s next?
Will be launching a few products under the name Mr Tuff or Tuff Stuff. These include houeshold cleaning products, auto shampoo & wax, bike cleaner, tarmac rejuvenator, contact adhesives and wood glue.
Looking for a catchy tagline depicting ‘affordable quality’ Any suggestions will be appreciated.
Posted by Daniel on Apr 17, 2010 at 2:04 pm
mrtuff.com and tuffstuff.com urls are both taken. If you own them, fine. If you don’t, you might want to re-think your product naming. Read our White Paper on taglines: words like “quality” have very little traction.
Posted by Bob on Apr 17, 2010 at 6:51 pm