23 magazines killed in one day.

Posted on Apr 17, 2010 | 2 Comments

The publisher, Reed Elsevier, pulled the plug and pronounced them dead yesterday.

This is not the recession. This is evolution. It’s just not a good time to be in the magazine business. Or newspaper. Or printed catalog. Or direct mail. Or buggy whip.

Who’s next?

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2 Comments

  1. Daniel
    April 17, 2010

    Will be launching a few products under the name Mr Tuff or Tuff Stuff. These include houeshold cleaning products, auto shampoo & wax, bike cleaner, tarmac rejuvenator, contact adhesives and wood glue.
    Looking for a catchy tagline depicting ‘affordable quality’ Any suggestions will be appreciated.

    Reply
    • Bob
      April 17, 2010

      mrtuff.com and tuffstuff.com urls are both taken. If you own them, fine. If you don’t, you might want to re-think your product naming. Read our White Paper on taglines: words like “quality” have very little traction.

      Reply

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