Who Visited Your Site?

Posted on Jun 16, 2017

Who Visited Your Site? Don’t know? That’s a problem! You’re losing business from prospects you can’t see. Don’t measure? Have analytic tools in place, but never check them? That’s a problem, too! Gain insights from observing who’s visiting your website, which pages they visit most, which emails they actually opened, what display ad or search engine […]

Continue reading »

Are Focus Groups Obsolete?

Posted on Apr 3, 2017

Well… are they? Hell yes! We’re so passionate about the need for their extinction we wrote a white paper on the subject years ago (read it here). It’s still true. Why the hate? It’s a committee, for Pete’s sake. Humanity’s blockbuster weapon to prevent action. Many (and trust us, we’ve seen many) new product launches […]

Continue reading »

Respect the Humble Semi-Colon

Posted on Apr 3, 2017

The semi-colon: a 1% edge, and a shibboleth* Would 99% of your audience even notice if you misused a semi-colon? Probably not. This leaves 1% who would notice — and they’d take you more seriously. Punctuation pumps up perception. Look at any FB comment section – the sprawling mess of regurgitated word salad makes people sound irredeemably stupid. The (rare) comment […]

Continue reading »

The Seven Line Limit

Posted on Apr 1, 2017

Join our mission to stop spray and pray marketing. Learn more and how to stop in our lastest video.

Continue reading »

Don’t Spray and Pray

Posted on Mar 10, 2017

Join our mission to stop spray and pray marketing. Learn more and how to stop in our lastest video.

Continue reading »

Of 11,000 marketing firms in America, we were ranked #3.

Posted on Jan 28, 2017

When your firm looks for an ad or marketing partner, you face a bewildering number of choices. The research firm Clutch.co will come to the rescue to do the initial work for you, screening the nation’s agencies. They conduct client interviews* in depth, asking relevant questions about effectiveness, responsiveness and more. They probe. They challenge. Then crunch the […]

Continue reading »

There are two ad/marketing agencies better than we are

Posted on Jan 26, 2017

… and that’s okay. Since the category is all of America’s ad and marketing agencies, finishing third ain’t so bad. Clutch.co, who did the evaluations, is a well-regarded, objective research company. No pay for play here – we were as surprised as anyone. Last year we were delighted that they ranked us as a leading […]

Continue reading »

Hot in 2017 … Client Growth!

Posted on Jan 22, 2017

Celebrating client success! See how our clients started 2017 off with bang in our latest video.

Continue reading »

We’re healthy shake people now

Posted on Jul 12, 2016

Thanks to our new client, Purition, we’re all about healthy shakes made with real food We’re delighted to welcome Purition to our client page. Hey, we get to try a bunch of healthy shakes and call it “research.” Purition has been a big hit in the UK, and we’re going to help introduce Americans to these […]

Continue reading »

We were named one of the top three branding agencies in Chicago

Posted on Jun 14, 2016

Well, as we often say, hey. Normally, we’re a bit skeptical about this sort of thing, but the methodology of this research firm seemed legitimate. They asked us for ten references and began interviewing. Here’s their press release about it. If you were among the clients who were interviewed, thanks. If you were not, perhaps […]

Continue reading »