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100 best words.
May 18, 2012 —
Unarguably arbitrary preposterous concatenation:
icky pickle smirk xenophobic blithe mellifluous fatuous bassoon goofy loathsome tutu platoon armature gobsmacked zippy zoo nincompoop snarky mugwump asymptotic jonquil consensus threnody sloe giggle imbroglio peplum mandible furious femur serendipitous booby flummox evocative chenille pendulum cryptic flabbergasted hornswoggled scalawag nebulous loony flagellum conflagration accumulate incubate mithridatic malevolent melanoma moose malaise punchy tepid spleen buffalo snapdragon hayseed fart propeller squishy gazelle lamentable loopy lithe languid luminous limpid linguini lagniappe fetching felicitous fragrant nimble bouncy bubble cascading pontificating penguin muffin giddy doppelganger spatula befuddle flange buttery twaddle lollygagging lugubrious feeble ducksnort* synchopathology**
Kooky wackadoodle capricious glossary assemblage.
*Chicago area only
**You’d have to Google it.
Older Entries
Startup Success Step #1
April 14, 2012 — Your idea is not as important as you think it is. Most people starting up a business believe that having a “Great Idea” is central. They were inspired by a brilliant breakthrough while showering one morning, so they believe success is a matter of executing that vision. That optimistic energy is essential fuel for the [...] continue reading »
Startup Success Step #2
April 14, 2012 — There is only one indispensable success factor for a startup: the certain knowledge of a market. Your startup can succeed even without a unique breakthrough idea, as we saw in Step #1. Zappo’s doesn’t sell better shoes, they sell shoes better. It’s also challenging but possible to succeed without having a store/factory/office/brewery/campus, jaw-dropping name, logo, [...] continue reading »
Startup Success Step #3
April 14, 2012 — Every business plan is fiction. The very idea of a Year 5 Sales Volume Projection for a company that hasn’t opened its doors yet is clearly an amusing fantasy, but there it sits (lies?) in that time-honored novella, the business plan. If it’s a fantasy, is it still worth doing? Of course. The exercise of [...] continue reading »
Startup Success Step #4
April 14, 2012 — How much capital do you need for your startup? Tough question, with as many answers as there are startups. Don’t accept the formula that you must have a 12-month supply of money to operate the business – why prevent yourself from creating your venture just because your funds are limited? Yes, the undercapitalized startup is [...] continue reading »
Startup Success Step #5
April 14, 2012 — It’s not enough that your mom loves the idea. Many entrepreneurs are allergic to concept testing research. Sometimes it’s the expense that scares them off, or overconfidence, or the fear of a disillusioning result. Get serious. You’ve got to prove the concept if you’re going to convince investors to fund you, or find the best [...] continue reading »
Startup Success Step #6
April 14, 2012 — Is your best prospect a left-handed Libra? Knowing her hat size or his sign of the zodiac seems frivolous, yes? On the other hand, you ought to be able to describe the ideal not-yet-a-customer in your target market bulls-eye by age, income, geography, lifestyle, aspiration, attitude, awareness, spending habits – at the very least, you [...] continue reading »
Startup Succcess Step #7
April 14, 2012 — Danger! You have patent protection! There was a time when a patent meant erecting a barrier to entry for your product, with a reasonable chance of defending it against copycat idea vampires. Those were the days. In computer technology, software, financial services and a number of other competitive environments, it is very easy for the [...] continue reading »
Startup Success Step #8
April 14, 2012 — How long is your head start? Half of the entrepreneurs we meet, when asked about competitors and barriers to entry, say “We’ll leave them in the dust.” This may stem from heavy doses of wishful thinking with fingers in ears. The other half are full of fear and trembling that the Big Bad Behemoths (P&G, [...] continue reading »
Startup Success Step #9
April 14, 2012 — Who will you steal from? You can’t invent a new audience, or discover money not being spent elsewhere, as our wise friend/business guru Dave Baney often says. You must steal a customer away from somebody else. Understanding this reality puts into perspective the activities that you need to convince someone to buy from you. Your [...] continue reading »
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